Download these Free Sample Sponsorship Letters (MS Word) to assist you in writing your Sponsorship Letter easily and comprehensively.
Writing a Sponsorship Letter can become so complex and put you through many obstacles if you fail to follow the needed steps carefully and sequentially. With the reason that you need a favor from the recipients, it is not unlikely that other people are also requesting similar help from the same individual or organization. So, to stand out and be in a position to be considered, a writer of a Sponsorship Letter must ensure all the “t’s” are crossed and all the “i’s” are dotted.
Sponsorship Letter Format
Though an offer of sponsorship is not guaranteed because you have done your job writing a good Sponsorship Letter can make all the differences between a successful sponsorship bid and being ignored entirely. The following can help you to put a good preparation in place for a start.
Draw a clear goal. First, you need to have a clearly defined goal about what you intend to do, your expectations for the Sponsorship Letter, what you are using the sponsorship for, who/what would you benefit, and what can be in it for the prospective sponsors. If these are spelled out, it gives you focus and clarity. You will need it to be able to convince others to be a part of the work.
Draw out a list of people, businesses, and entities that have an interest in your plans. Sometimes, some individuals and corporate bodies have a specific interest in certain areas and fields. This can help you to address your Sponsorship Letter to people who have a personal drive for the cause you represent. It might also help if you include businesses where you have the connection or have a possible way of networking the decision markers.
Be Specific. Don’t leave your prospective sponsors in doubt about what you want. Be specific and write out how you want to come in and be of help.
What’s in for the sponsor? This can be a bait to attract them to the deal.
Communicate and convince. Though you need to precisely communicate what is intended in the letter, more importantly, you need to convince the recipients. Use previous programs, achievements, and clear statistics where applicable.
Follow up. Don’t deceive yourself with the assumption that they are working dutifully on it. Unless you have an insider who’s giving you clear feedback, you need to do a diligent follow-up and readily clear doubts whenever any pops its head up.
Free Sample Sponsorship Letters
Here is a comprehensive sample Sponsorship Letter that can be used as a guide to writing your letter.
Checklist of a Good Sponsorship Letter:
Some of the checklists of a good Sponsorship Letter include writing with a clear focus that ensures adequate information is included to convince the receiver(s). You need to set out each part of the letter under clear sub-headings. Also, you need to state the benefits to the prospective sponsors and write it out on a standard letterhead for the Sponsorship Letters. After that, follow the sponsor’s guidelines whenever it is applicable. You also need to address the letters to the appropriate individual wherever you have a contact inside.
To ensure the letter is placed on a front burner, put calls across for follow-ups and make sure your contact details and other necessary details for easy correspondence. Lastly, carefully proofread the content and ensure the letters are error-free.
